DESIGNING A BRILLIANT BRAND.

From symptoms, to diagnosis, to treatment, the cataract journey is largely navigated through compromised vision, lacking clarity. 

Alcon being the industry leader wanted to bring to light the detail of this cataract surgery journey.

Inspired by technical drawings of lenses refracting light to a focal point, Alcon Advanced Lenses draw our eyes to the focal point that reveals the beauty and detail in our surroundings, allowing people to see brilliantly and live brilliantly.