WHERE YUMMY NOISES ARE ENCOURAGED

Metro needed to refresh their brand and messaging in order to stay relevant and participate in the modern dialogue around food, culture, diversity, and supporting local suppliers. We needed to create a brand and messaging system that was unapologetically welcoming and inclusive to everyone. Moving away from “societal norms” is never easy for any brand, but moving toward the Eat As You Are platform was the massive first step in making the world a better place to eat.