A GAMING CONTROLLER THAT’S BANANAS. LITERALLY.

To promote No Frills Aisles of Glory: Legends of the Haul video game, we created a controller made from real bananas – No Frill’s iconic symbol of fresh for less. It uses capacitive touch technology to transform ordinary bananas into controller buttons.

The packaging pays homage to the 8-bit retro-style of the game, so much so, you could swear it just came off a shelf at your local RadioShack in 1982. Inside are three bananas, stickers for labeling the buttons, a set-up manual complete with banana configuration ideas, and even controller disposal directions – a killer banana bread recipe.