THE NEW FACE OF LOB.

Lob, a bocce-golf-hybrid recreational space, took lockdowns as an opportunity to redesign in a way that more clearly articulated their ethos: when we play, we let our guard down and connect with others.

Using all elements of play from balls to tracks to trajectory throw lines, a flexible design system was created so that when combined together, shows the limitless emotions unleashed through the power of play. The new brand is accessible and vibrant, where every piece emotes the feeling of joy and connection you get when you Lob.