RENOVATING THE BRAND.

For millennials, DIY projects have become a source of pride and accomplished on social media. But while they want to do these projects themselves, they don’t want to do them alone. And Home Hardware’s 1,200 dealers were just the people to help. This redesign set out to inspire Canadians to take on and complete any project around their home — to show that no matter the project, doing it yourself doesn’t mean doing it alone.