OONA

NUTURING A BRAND FROM PREGNANCY TO BIRTH.

Parenthood is a long and winding journey—especially for first-time parents. Just as mothers are there for their babies, mothers need support too. Oona is a one-stop-shop that provides prenatal and postnatal services that moms can lean on for the care they need and deserve.

The brand design is inspired by the ongoing support that Oona provides for mothers every step of their parenthood, as someone they can always lean on, offering support and comfort.


ROLE

Designer

TEAM

Agency: Whitman Emerson
CD: Julie MacKinnon
Strategy Director: Kristina Ljubanovic
Illustrator: Mary Kirkpatrick

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